Social Media Ad Wins

Running social ads is easy. Running social ads that convert is a different story. This campaign wasn’t about boosting vanity metrics. It was built to reach the right Audience, spark interest, and move people to action.

Challenges

• Low Return on Ad Spend (ROAS): The client had tried boosting posts but wasn’t seeing meaningful ROI.
• Unclear Audience Targeting: Previous ads weren’t reaching people ready to buy.
• Generic Creative: Ad visuals and messaging didn’t stand out in crowded feeds.
• Lack of Testing or Optimization: There was no structured approach to improving performance over time.

Our Strategy

We started by narrowing in on the brand’s ideal customer profile and built audience segments around specific interests, behaviors, and pain points. Next, we developed a creative ad tailored to each segment, highlighting offers, benefits, and storytelling elements that actually stopped the scroll.

The campaign used a combination of short-form video ads, carousel posts, and retargeting ads to guide users from awareness to conversion. A/B testing was central to determining what resonated most with different hooks, visuals, and call-to-actions.

Results Achieved

In just 30 days, the campaign produced a 4.8X return on ad spend and cut the cost per acquisition in half. Click-through rates improved by 70%, and landing page sessions tripled during the campaign window. Most importantly, the client gained a repeatable ad structure they could confidently use for future product launches, promotions, and seasonal pushes.

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