Organic Reach Expansion

Organic reach is about more than just showing up. It’s about showing where your audience is, when they need you, and how they prefer to engage. This project focused on boosting visibility through search, social, and content without spending a dollar on paid promotions.

Challenges

• Plateaued Organic Traffic: Content was live, but it wasn’t driving meaningful traffic or engagement.
• No SEO Foundation: Pages lacked keyword optimization, metadata, and proper structure.
• Underused Social Channels: Social presence existed but wasn’t converting into reach or followers.
• No Evergreen Strategy: The brand had no plan for long-term discoverability.

Our Strategy

We started by building a full SEO foundation, cleaning up technical issues, optimizing content structure, and implementing targeted keyword strategies across key pages and blogs. Simultaneously, we created an organic social media playbook focused on value-first content, including weekly tips, visual storytelling, and engaging reels that favored the platform’s algorithms.

We repurposed high-performing content across channels, launched a blog series aligned with trending searches, and integrated internal linking to improve user flow. We also leveraged brand voice consistency and visual identity to create recognizable, repeatable content patterns that increased engagement.

Results Achieved

Organic impressions grew by 320% across search and social in just four months. Website traffic from search engines more than doubled, and social reach jumped with no ad spend. Several blog posts began ranking in the top 5 positions on Google, while Instagram and LinkedIn engagement nearly tripled. The brand went from barely visible to consistently discoverable without spending a cent on clicks.

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