
Local SEO Domination
Local SEO isn’t just about visibility. It’s about trust. When someone searches for services “near me,” showing up at the top of local results gives your brand immediate authority. For this client, we set out to make them the go-to name in their area, which meant optimizing every inch of their local presence.
Challenges
- Poor Local Search Ranking: The client wasn’t in Google’s Local Pack or map listings.
- Unoptimized Google Business Profile: Incomplete info, weak visuals, and inconsistent updates were holding them back.
- Few Local Citations: The business had a limited directory presence and lacked local backlinks.
- Low Mobile Engagement: Searchers on mobile weren’t sticking or converting.
Our Strategy
We started by fully optimizing the client’s Google Business Profile, ensuring accurate info, high-quality photos, keyword-optimized descriptions, and consistent NAP (name, address, phone) data. We then built their local citations across trusted directories, fixed outdated listings, and focused on geo-targeted keywords throughout the site.
Next, we published locally relevant blog content, created service pages tailored to nearby areas, and encouraged a steady stream of 5-star reviews through a review generation process. We also improved mobile page speed and UX to boost conversions from map clicks and local searches.
Results Achieved
Within 90 days, the client moved into the top 3 of Google’s Local Pack for their top keywords. Local impressions increased by 400%, mobile click-to-calls nearly doubled, and the business began receiving more high-quality inquiries from nearby customers. The result? More walk-ins, more booked appointments, and a clear edge over local competitors. Local SEO didn’t just improve visibility; it delivered tangible, measurable business growth.
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